Setting up to catch the Noctourism wave

Nocturnal + tourism equals a new and leading trend in world tourism, rated the No. 1 new attraction and reported by the BBC as the coming opportunity. 

It has been named Noctourism.

In a report setting out what industry pundits describe as “the seven travel trends that will shape 2025,” the organisation lists “Noctourism” as the top new tourism option in a key list of seven.

Three top travel groups, UK’s Trailfinders, world leading travel forecast agency Globetrender and consumer behaviour analyst Concept Bureau, all see night-time activity as a potential game-changer for tourism which has now returned to pre-Covid levels in many parts of the globe.

So, from star-gazing, late-opening museums and bioluminescent beaches to northern/southern lights watching, Noctourism is shaping into a new global trend. 

Wairarapa Dark Sky Reserve is helping the Wairarapa region position it’s dark skies to maybe catch some of the hoped-for wave.

See: https://www.bbc.com/travel/article/20250106-the-seven-travel-trends-that-will-shape-2025