Toast’s Festival Road makes for a walkable event
Take away the cars and they will come?
The new owners of Toast Martinborough (Foley Wines) are offering a major revamp of the 30-year-old wine, food and live music weekend, with shanks pony a bigger part of the activities _ and cars banned from Festival Road.
The updated and up-priced event now covers Wellington Anniversary weekend, stretching from Friday night through Monday, instead of its traditional latish-November weekend slot.
Festival Road as it’s branded, along its 2.5 kilometers, leads past the six key wineries signed in to the event _ The Runholder, Moy Hall, Luna Estate, Poppies Martinborough, Tirohana Estate and Ata Rangi. Each venue has wine. Then there is food and live music.
Festival Road will also offer bus transport between venues for those not needing to walk off any side-effects of indulgence.
Among the changes are brand new offerings of “VIP” events at three of the participating vineyards.
Toast entry tickets cost $115. Then there are the VIP “experiences” _ ranging from an extra $30 VIP ticket at Ata Rangi’s Vintage Room, a $75 VIP lunch at Luna Estate to a $120 VIP Experience at The Runholder.
While in the past up to 9,000 ticketed punters took part on Toast, the revamped project has limited sales to 6,000 tickets.
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