It’s not the taste.
A study by Chicago’s Northwestern University School of Medicine people are more likely to drink coffee or alcohol because of how it makes them feel rather than how it tastes.
The study found that a person’s preference for sweet of bitter beverages isn’t based on variations in taste genes but in the psychoactive components of the drinks. The scientists believe that this behaviour-reward effect may be used to help provide solutions to helping people with poor appetites which effect their diets.
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