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Local Rebrand

June 12, 2018 June2018 No Comments

The Martinborough Business Association (MBA) has been working through a rebranding exercise  with the new brand being launched at the MBA AGM last week. You’ll start seeing it around the village and is the backbone for the new MBA website that is under construction as well as giving members a quality brand they can use as part of their own marketing.  The comprehensive rebranding exercise has been completed by our local design duo DustyandLulu. 

There were four options presented to the committee. After plenty of robust debate the committee chose to go with the typographic brand option to ensure Martinborough represents more than just wine. The various ‘M’ letterforms showcases the diversity and creativity of our village. 

The brand is strong and versatile. It ties in the angles of Memorial Square and the lines symbolise the vines and fences that make up our wonderful town and with the emphasis being on our towns name. The word ‘Local’ is also a key part of the brand strategy to help express our unique experience, invigorate our community and build local pride. 

The use of the phrase ‘wine village’ was also carefully considered. The MBA represents far more than wine but it is our point of difference for national and international marketing. Wine is what has put us on the map and what has attracted most people initially to our village, it certainly is the reason for being of many businesses in the village. 

For more information on the brand strategy and what the MBA can offer you please get in touch on info@martinboroughnz.com

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