
Joe Howells.
By David Woodhams
Members attending our October meeting heard a fascinating address from Joe Howells, one of the principals of Green Jersey Cycle Tours based in Martinborough. While Green Jersey, with 700 cycle seats available for hire, is larger than any other Cycle Hire company in New Zealand, the bulk of their hire market is Martinborough Wine Tourism; when it comes to real touring in Aotearoa NZ, there are Cycle Tour operators that are substantially larger than Green Jersey. Pre-Covid, Green Jersey had organised tours to the south of France with on-the-ground support from Velorizons, a cycling organisation in France with a similar philosophy to their own. In return, Green Jersey had supported French tours to NZ but there has been no business either way since the outbreak of Covid in early 2020.
Their French business was initially a small-scale endeavour to generate some business over the quiet NZ winter months. It became something they really enjoyed doing. In the NZ winter of 2019, Joe spent almost four months touring in France and UK. Green Jersey are now taking bookings for their cycle tours in France for 2023 and are looking forward to the prospect of reciprocal business from Velorizons.
The main Green Jersey French tour is 16 days riding from Bordeaux City to Sète, from the Atlantic Ocean to the Mediterranean, a distance of 750 km, taken at 50 to 75 km per day. All meals and accommodation are booked ahead, luggage transfer and bicycle hire are included in the cost. Often the route follows canal paths, particularly the Canal de la Garonne, opened in 1856, from Bordeaux to Toulouse and the Canal du Midi, opened 1681, from Toulouse to Agde. Together they link the Atlantic and the Mediterranean, avoiding the hazardous 3000 km sea journey for freight through the Straits of Gibraltar. … Continue Reading
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